Your real profit · last 30 days
You sold $42,666. You actually kept $8,613.
TrueProfit takes every order and subtracts what it really cost you — product cost, shipping, payment fees, discounts, refunds, ads and running costs — so you see the money that's truly yours.
80% went to costs20% is your profit
Profit today
$178
on $1,119 sales
Profit per order
$27
319 orders
Profit margin
22.2%
of net sales kept
vs previous period
+15.3%
change in profit
Last 30 days vs the 30 days before
How your store is trending compared with the previous period
Sales▲ +13.1%
Now
$42,666
Before
$37,709
Net profit▲ +15.3%
Now
$8,613
Before
$7,468
Avg order margin▲ +3.9 pts
Now
22.7%
Before
18.8%
Your latest orders — and what each one really earned
Green = you made money. Red = the order cost you more than it brought in.
| Order | Customer | Items | Customer paid | Your costs | You kept |
|---|---|---|---|---|---|
#1878 Sep 29 | Alma Dahl | 1× Organic Cotton Tee | $44.40 | -$43.33 | $1.07 |
#1877 Sep 29 | Freja Dahl | 1× Wool Beanie | $44.60 | -$26.27 | $18.33 |
#1876 Sep 29 | Axel Jansen | 1× Fleece Half-Zip | $87.05 | -$76.66 | $10.39 |
#1875 Sep 29 | Ingrid Singh | 1× Organic Cotton Tee | $52.00 | -$42.11 | $9.89 |
#1874 Sep 29 | Elias Dahl | 1× Merino Crew Sweater | $103.20 | -$82.44 | $20.76 |
#1873 Sep 29 | Freja Eriksen | 1× Leather Card Holder | $56.45 | -$35.59 | $20.86 |
#1872 Sep 29 | Astrid Kowalski | 1× Organic Cotton Tee | $44.95 | -$20.76 | $24.19 |
#1871 Sep 29 | Hugo Carter | 1× Merino Crew Sweater | $129.00 | -$68.17 | $60.83 |
Deeper look
Revenue13.1%
$42,666
Gross Profit11.3%
$24,119
After product cost
Total Costs12.6%
$34,053
Net Profit15.3%
$8,613
From revenue to real profit
Every dollar that leaves between a sale and your pocket
Where your money goes
$34,053 total costs
Product costs$14,622 · 34.3%
Advertising$5,621 · 13.2%
Shipping$5,529 · 13.0%
Fixed costs$3,023 · 7.1%
Refunds$1,968 · 4.6%
Discounts$1,958 · 4.6%
Payment fees$1,333 · 3.1%
Profit trend
Daily contribution profit (solid) vs revenue (dashed)
Most profitable products
- Merino Crew Sweater$2,194.1433.7%
- Selvedge Denim$1,482.8137.3%
- Down Parka$1,267.6020.0%
- Linen Overshirt$1,228.3840.4%
- Organic Cotton Tee$816.8529.8%
Products losing money
Low or negative margin after all costs
No loss-making products. Nice.
Profit advisor
- Advertising is 13.2% of revenue. Every $1 in ads returns $7.59 in sales.
- Refunds cost you $1,968 this period — 4.6% of revenue.
- Shipping costs exceed what customers pay by $3,538.