Advertising
ROAS tells you what ads sold. Profit on ad spend tells you what they earned.
Ad spend
$5,621
ROAS
3.97×
Break-even ROAS
2.24×
Needed to cover product & fulfilment costs
Profit after ads
$4,355
Ad spend vs profit
By platform
Ad spend is shown as reported; attribution uses Shopify order source (demo data)
| Platform | Spend | Clicks | Orders | Revenue | ROAS | Profit after ads |
|---|---|---|---|---|---|---|
| Meta Ads | $3,260.00 | 5,974 | 117 | $15,070.45 | 4.62× | $3,388.33 |
| Google Ads | $1,573.00 | 2,298 | 63 | $7,257.30 | 4.61× | $1,754.66 |
| TikTok Ads | $788.00 | 1,736 | 0 | $0.00 | — | -$788.00 |
TikTok Ads has spend but no attributed orders — check your UTM tracking or pause the campaign.